Chris Wallace, CPA, CFE

Initiator
DISC Type : Di

President & CEO at Credit Union of Denver

Denver, Colorado, United States

Overview

Chris Wallace is the President and CEO of Credit Union of Denver, bringing over 25 years of industry experience. A Certified Public Accountant and Fraud Examiner, he focuses on leveraging technology and empowering employees to drive growth and enhance member experiences. He holds a bachelors degree in Accounting from Florida State University.

Chris and his family of four relocated to the Denver area and enjoy all that Colorado has to offer. He is passionate about giving back to the community, actively participating in volunteer projects and advocating for initiatives that improve local well-being.

He recently attended the governors signing of a new state law making financial literacy a required course for high school graduation.

Personality Overview

Friendly Challenger

Impact-Oriented

Conviction Driven

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Employee Empowerment
Believes that employees are the "heartbeat" of an organization and that supporting them with a positive culture and the right tools is critical for success.
Financial Technology
Focuses on investing in modern technology to improve systems, support employees, and deliver a superior member experience, as seen in a recent core system conversion.
Financial Literacy
Actively advocates for financial education and was present for the signing of a Colorado bill making financial literacy a high school graduation requirement.

Media Appearances

Chris Wallace Named President/CEO of C·U·D. Featured in Credit Union of Denver (cudenver.com)

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Work History

11-2022
President & CEO at Credit Union of Denver
9-2020 - 10-2022
Chief Strategy Officer at Credit Union of Denver
6-2014 - 9-2020
VP Operations at Florida State University Credit Union
6-1996 - 6-2014
Audit Manager at Sanders, Holloway & Ryan

Education

1990 - 1995
Bachelor's degree from Florida State University - College of Business

More Information

Social Presence :

Prographics :

Exp : 29 Location : Denver, Colorado, United States Job Level : Leadership Designation : President & CEO at Credit Union of Denver
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game
  • Focus on the big picture and the strategic value of your product

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Chris

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Chris take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Chris

Personality Compatibility


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