Christian Suding

Inquirer
DISC Type : cd

Team Lead Global Brand Marketing & Collabs at Mast-Jägermeister SE

Greater Hamburg Area, Germany

Overview

Christian Suding is the Team Lead for Global Brand Marketing & Collabs at Mast-Jägermeister SE, bringing over a decade of marketing experience from both agency and client sides. He specializes in digital marketing for the spirits industry and holds a Master of Arts from the University of Greenwich.

He spearheaded a unique brand collaboration between Jägermeister and Pantone, officially codifying the brands iconic green and orange colors to celebrate its heritage and connection to culture.

Personality Overview

Demanding

Upfront

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Brand Collaborations
His current role is focused on collabs, and he actively promotes partnerships, such as the Jägermeister x Pantone project celebrating the brand's signature colors.
Cultural Marketing
He focuses on building brand experiences and communities that resonate across generations, linking Jägermeister's history to contemporary culture and nightlife.
Brand Storytelling
Passionate about communicating brand heritage, as seen in his promotion of Jägermeister's 90th anniversary campaign which highlighted the brand's journey through time.

Media Appearances

Christian has no verified media appearances

Work History

2-2024
Team Lead Global Brand Marketing & Collabs at Mast-Jägermeister SE
3-2022 - 1-2024
Global Brand Marketing Manager at Mast-Jägermeister SE
8-2021 - 2-2022
Global Digital Marketing Manager at Mast-Jägermeister SE
11-2018 - 7-2021
Global Digital & eCommerce Manager, Scotch Whisky at Brown-Forman
11-2015 - 10-2018
Digital Manager Jack Daniel's Germany at Brown-Forman

Education

2009 - 2010
Master of Arts from University of Greenwich
2006 - 2009
Bachelor of Arts from Mhmk Hamburg

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Hamburg Area, Germany Job Level : Mid-senior Designation : Team Lead Global Brand Marketing & Collabs at Mast-Jägermeister SE
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Insights For Selling To Christian

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christian is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Christian

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Christian move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Christian take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Christian

Personality Compatibility


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