Christina Lindquist is the Global Marketing Director at Rapha, leveraging extensive experience from her previous role as Global Head of Marketing at Brompton Bicycle. Educated at Loughborough University, she is described by colleagues as an energetic, creative, empathetic, and passionate leader. Christina is known for her ability to rewrite brand strategy and galvanize teams.
Deeply embedded in the cycling world, Christina channels her passion by serving as a mentor for the Uplift Women in Cycling Mentorship Programme. She is also a Member of the Board of Trustees for The True Athlete Project, an organization that focuses on athlete wellbeing through mindfulness and community engagement.
She was instrumental in Bromptons "Wheels for Heroes" campaign, which crowdfunded and delivered 800 bikes for NHS staff.
Read the full overview →They like to keep things under control. If they come to believe in your value proposition, they will be your champion. They are more likely to be open to unproven but exciting technologies.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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