Christina Lindquist in

Christina Lindquist

Trailblazer · DISC type ID
Global Marketing Director at Rapha
📍 London, England, United Kingdom

Christina Lindquist is the Global Marketing Director at Rapha, leveraging extensive experience from her previous role as Global Head of Marketing at Brompton Bicycle. Educated at Loughborough University, she is described by colleagues as an energetic, creative, empathetic, and passionate leader. Christina is known for her ability to rewrite brand strategy and galvanize teams.

Deeply embedded in the cycling world, Christina channels her passion by serving as a mentor for the Uplift Women in Cycling Mentorship Programme. She is also a Member of the Board of Trustees for The True Athlete Project, an organization that focuses on athlete wellbeing through mindfulness and community engagement.

She was instrumental in Bromptons "Wheels for Heroes" campaign, which crowdfunded and delivered 800 bikes for NHS staff.

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Experience
6 Years
Current Role
Global Marketing Director
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Christina shows up

Persuasive
Informal
Values Relationships

They like to keep things under control. If they come to believe in your value proposition, they will be your champion. They are more likely to be open to unproven but exciting technologies.

Priorities

Topics Christina cares about

Cycling Culture
Her career is centered around iconic cycling brands like Rapha and Brompton, and she actively mentors within the industry to support upcoming female leaders.
Brand Strategy
As a marketing leader, she has a track record of transforming brand strategies and leading creative teams through periods of significant change and growth.
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Career

Work history

6-2023
Global Marketing Director
Rapha
1-2024
Member Board of Trustees
The True Athlete Project
5-2021
Marketing Academy Scholar
The Marketing Academy
10-2023
Mentor - Women in Cycling Mentorship Programme
Uplift
2-2019 - 6-2022
Global Head Of Marketing
Brompton Bicycle
In the press

Media appearances

'The future is bright, the future is female' – Rapha bets on women to boost cycling and its bottom line. Featured in Cycling Weekly
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Education
2012 - 2014
Professional Diploma in Marketing
Chartered Institute of Marketing - Cambridge Marketing College
2009 - 2010
MSc
Loughborough University
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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