Christina Lindquist

Trailblazer
DISC Type : ID

Global Marketing Director at Rapha

London, England, United Kingdom

Overview

Christina Lindquist is the Global Marketing Director at Rapha, leveraging extensive experience from her previous role as Global Head of Marketing at Brompton Bicycle. Educated at Loughborough University, she is described by colleagues as an energetic, creative, empathetic, and passionate leader. Christina is known for her ability to rewrite brand strategy and galvanize teams.

Deeply embedded in the cycling world, Christina channels her passion by serving as a mentor for the Uplift Women in Cycling Mentorship Programme. She is also a Member of the Board of Trustees for The True Athlete Project, an organization that focuses on athlete wellbeing through mindfulness and community engagement.

She was instrumental in Bromptons "Wheels for Heroes" campaign, which crowdfunded and delivered 800 bikes for NHS staff.

Personality Overview

Persuasive

Informal

Values Relationships

They like to keep things under control.  If they come to believe in your value proposition, they will be your champion. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

Cycling Culture
Her career is centered around iconic cycling brands like Rapha and Brompton, and she actively mentors within the industry to support upcoming female leaders.
Brand Strategy
As a marketing leader, she has a track record of transforming brand strategies and leading creative teams through periods of significant change and growth.
Women in Cycling
Serves as a mentor for the Uplift Women in Cycling Mentorship Programme, demonstrating a commitment to empowering women and fostering talent within the industry.

Media Appearances

'The future is bright, the future is female' – Rapha bets on women to boost cycling and its bottom line. Featured in Cycling Weekly

See Now

Work History

6-2023
Global Marketing Director at Rapha
1-2024
Member Board of Trustees at The True Athlete Project
5-2021
Marketing Academy Scholar at The Marketing Academy
10-2023
Mentor - Women in Cycling Mentorship Programme at Uplift
2-2019 - 6-2022
Global Head Of Marketing at Brompton Bicycle

Education

2012 - 2014
Professional Diploma in Marketing from Chartered Institute of Marketing - Cambridge Marketing College
2009 - 2010
MSc from Loughborough University

More Information

Social Presence :

Prographics :

Exp : 6 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Global Marketing Director at Rapha
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Insights For Selling To Christina

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Talk about yourself and some of your achievements at the start of the conversation
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Christina

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Christina move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Christina take some risk or not?

  • They can take risks if necessary.

You And Christina

Personality Compatibility


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