Christine Orchard

Pioneer
DISC Type : DIS

Founder & Chief Strategist at Orchard Strategy

Taipei, Taipei City, Taiwan

Overview

Christine is a marketing executive and founder of Orchard Strategy, where she helps founders and C-suite leaders with B2B growth and LinkedIn content. Formerly the Head of Marketing at Arc. dev, she has over a decade of experience in tech startups. Colleagues describe her as a highly-effective and empathetic leader.

Personality Overview

Dynamic But Sincere

Decisive But Friendly

Driven But Considerate

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

B2B Content Strategy
Hosts the "Marketers Do Coffee" podcast, discussing content, growth, and building trust online with other marketing leaders.
LinkedIn Executive Branding
Now runs Orchard Strategy, a consultancy focused on creating LinkedIn content and positioning for C-suite executives and founders.
Remote Work Culture
As a remote work advocate, she frequently writes and speaks about managing distributed teams, drawing from her experience leading a 100% remote team at Arc.

Media Appearances

Christine has no verified media appearances

Work History

7-2025
Founder & Chief Strategist at Orchard Strategy
11-2024
Host at Marketers Do Coffee Podcast
11-2021 - 11-2023
On Deck Marketing (Coho) at On Deck
7-2019 - 5-2025
Head Of Marketing at Arc.dev
1-2019 - 5-2025
Head Of Marketing at Codementor

Education

2006 - 2010
BA from Washington University in St. Louis
2012 - 2014
Master of Business Administration (MBA) from National Taiwan University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Taipei, Taipei City, Taiwan Job Level : Leadership Designation : Founder & Chief Strategist at Orchard Strategy
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Insights For Selling To Christine

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christine is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Christine

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Christine move?

  • They are generally fast movers and can take quick decisions
  • Can Christine take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Christine

Personality Compatibility


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