Christine Ross in

Christine Ross

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Chief Experience Officer at Proof Experiences
📍 Toronto, Ontario, Canada

Christine Ross is the Chief Experience Officer at Proof Experiences, specializing in integrated brand marketing across experiential, digital, and shopper marketing. An action-oriented leader with an Honours BA from the University of Toronto, she has a proven record of launching and growing businesses for both agencies and clients, consistently delivering results along the entire path to purchase.

Outside of her corporate role, Christine is a passionate entrepreneur and member of the running community. She is the co-founder and co-owner of BlackToe Running Inc. , an independent specialty running company with several stores in Ontario, demonstrating a deep personal and professional interest in the sport and retail space.

Unique fact: Christine successfully balances her C-suite executive role at a major marketing agency with her hands-on involvement as the co-founder of a thriving retail running business.

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Experience
19 Years
Current Role
Chief Experience Officer
Job Level
Leadership
Location
Toronto, Ontario, Canada
Personality Overview

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Communication Style
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Priorities

Topics Christine cares about

Experiential Marketing
As Chief Experience Officer at Proof Experiences, she leads the creation of major brand activations and frequently posts about the company's experiential projects.
The Running Community
She is the co-founder and co-owner of BlackToe Running Inc. , a specialty running store, showing a deep personal and business commitment to the sport.
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Career

Work history

3-2023
Chief Experience Officer
Proof Experiences
11-2019 - 3-2023
Executive Vice President
Proof Experiences
1-2015 - 11-2019
Senior Vice President
Proof Experiences
2-2017
Executive Director
CAPMA (Canadian Agencies Practicing Marketing Activation)
12-2005 - 12-2014
Managing Partner
Spider Marketing Solutions
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Honours BA degree
University of Toronto
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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