Christoph Graeber in

Christoph Graeber

Login to view DISC.
Sales & Marketing at yonoplan
📍 United States

With over two decades of experience, Christoph Graeber is a sales and marketing leader specializing in digital transformation for retail and fashion. A graduate of Berufsakademie Saarland, he has held key sales roles at Aptos, SAP, and various consulting firms. Colleagues describe him as knowledgeable, professional, detailed, and calm under pressure.

Outside of his primary roles, Christoph has entrepreneurial interests, having co-founded the retail consultancy KIVALUE and founded GreyBearLand, a firm focused on real estate investments and land development. He shows a passion for driving business growth and exploring ventures beyond the tech industry.

Unique fact: Christoph is a vocal advocate for authentic, human-generated content in an era of increasing AI, believing theres renewed room for authenticity.

Read the full overview →
Experience
20 Years
Current Role
Sales & Marketing
Job Level
Leadership
Location
United States
Personality Overview

How Christoph shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Christoph cares about

Lean Retail Planning
He is currently focused on introducing "Lean Planning for Retail & Wholesale" through his work at yonoplan, building on his deep expertise in merchandise lifecycle management.
Digital Transformation
His entire career, spanning roles at SAP, Aptos, and consulting firms, has been dedicated to helping retail and fashion companies navigate technological change and innovation.
+5 more topics Login to view topics
Career

Work history

11-2025
Sales & Marketing
yonoplan
1-2020
Founder & CEO
GreyBearLand
2-2019
Co-Founder & Managing Director
KIVALUE
10-2017 - 2-2019
Sales Director DACH
Aptos Retail
2-2016 - 9-2017
Sales Director DACH
TXT Retail
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2001 - 2004
Diplom
Berufsakademie Saarland
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Christoph. Free, 10 seconds.