Christoph Graeber

Critic
DISC Type : C

Sales & Marketing at yonoplan

United States

Overview

With over two decades of experience, Christoph Graeber is a sales and marketing leader specializing in digital transformation for retail and fashion. A graduate of Berufsakademie Saarland, he has held key sales roles at Aptos, SAP, and various consulting firms. Colleagues describe him as knowledgeable, professional, detailed, and calm under pressure.

Outside of his primary roles, Christoph has entrepreneurial interests, having co-founded the retail consultancy KIVALUE and founded GreyBearLand, a firm focused on real estate investments and land development. He shows a passion for driving business growth and exploring ventures beyond the tech industry.

Unique fact: Christoph is a vocal advocate for authentic, human-generated content in an era of increasing AI, believing theres renewed room for authenticity.

Personality Overview

Information Seeker

ROI Driven

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Topics They Care About

Lean Retail Planning
He is currently focused on introducing "Lean Planning for Retail & Wholesale" through his work at yonoplan, building on his deep expertise in merchandise lifecycle management.
Digital Transformation
His entire career, spanning roles at SAP, Aptos, and consulting firms, has been dedicated to helping retail and fashion companies navigate technological change and innovation.
Authenticity in Business
He recently posted about his belief that there is "room again for authenticity" and has challenged the overuse of AI for content generation in professional contexts.

Media Appearances

Christoph has no verified media appearances

Work History

11-2025
Sales & Marketing at yonoplan
1-2020
Founder & CEO at GreyBearLand
2-2019
Co-Founder & Managing Director at KIVALUE
10-2017 - 2-2019
Sales Director DACH at Aptos Retail
2-2016 - 9-2017
Sales Director DACH at TXT Retail

Education

2001 - 2004
Diplom from Berufsakademie Saarland

More Information

Social Presence :

Prographics :

Exp : 20 Location : United States Job Level : Leadership Designation : Sales & Marketing at yonoplan
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Insights For Selling To Christoph

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christoph is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Christoph

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Christoph move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Christoph take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Christoph

Personality Compatibility


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