Christoph Sauerborn

Go-getter
DISC Type : d

CEO at Brixon Group

Malta

Overview

Christoph Sauerborn is a mechanical engineer turned CEO of Brixon Group. He applies engineering principles to B2B growth, viewing traditional marketing as a "broken process. " A graduate of RWTH Aachen University, he specializes in creating systematic, data-driven frameworks for lead generation and revenue operations, moving companies away from inconsistent results.

Outside of his CEO role, Christoph is passionate about sharing his expertise. He writes a technical blog on the convergence of AI and automation in business and serves as a lecturer on digital value creation. He focuses on mentoring students to prepare them for careers in the modern digital economy.

He transitioned from optimizing manufacturing lines at Bosch (Industry 4. 0) to founding a software startup and now engineering scalable B2B growth systems.

Personality Overview

Vision Oriented

Self-Confident

Fast-Paced

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Systematic B2B Growth
He believes B2B growth should be a predictable process, not based on guesswork, and created the "10 To 100 Leads System" to achieve this.
Practical AI Adoption
He actively experiments with and shares setups for AI tools like Claude, urging businesses to adopt AI now to gain a competitive edge rather than waiting.
Process Automation
He advocates for automating repetitive tasks, sharing personal examples of turning multi-hour manual jobs into 10-minute automated workflows to improve efficiency.

Media Appearances

Christoph has no verified media appearances

Work History

1-2025
CEO at Brixon Group
1-2025
Lecturer for Digital Value Creation Processes at Fachhochschule des Mittelstandes Bielefeld
7-2025
Blogger at csauerborn.com
1-2024 - 12-2024
Head of Web & Marketing Automation at SWB Schwarzwaldbruder GmbH
1-2022 - 12-2023
Geschäftsführer - Marketing & Finance at i-flow

Education

2013 - 2018
Wirtschaftsingenieurwesen FR. Maschinenbau from RWTH Aachen University
Master of Science - MS from IU International University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 3 Location : Malta Job Level : Leadership Designation : CEO at Brixon Group
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Insights For Selling To Christoph

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product

DONT's

  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christoph is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Christoph

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Christoph move?

  • Their decision making speed is somewhere in the middle.
  • Can Christoph take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Christoph

Personality Compatibility


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