Christy Robertson in

Christy Robertson

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Senior Product Marketing Manager at insightsoftware
📍 Raleigh-Durham-Chapel Hill Area, United States

Christy is a Senior Product Marketing Manager specializing in B2B SaaS for the technology and software industries. With a BBA from William & Mary and multiple product marketing certifications, she excels at creating go-to-market strategies and compelling messaging. Colleagues describe her as detail-oriented, versatile, and results-oriented.

Based on her university activities, Christy has an interest in professional communities and marketing associations. Her background suggests an appreciation for collaborative environments and building strong professional networks. She enjoys turning innovative ideas into meaningful customer value.

She has a unique background that combines technical project management, including experience as a Scrum Master, with deep expertise in product marketing and eCommerce.

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Experience
22 Years
Current Role
Senior Product Marketing Manager
Job Level
Middle
Location
Raleigh-Durham-Chapel Hill Area, United States
Personality Overview

How Christy shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Christy cares about

B2B SaaS Strategy
Her career is focused on driving business results for B2B technology and software companies, with a special emphasis on SaaS strategy and product messaging.
Go-to-Market Strategy
She designs actionable go-to-market strategies and has been praised for her expertise in elevating the success of product launches through thoughtful positioning.
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Career

Work history

5-2022
Senior Product Marketing Manager
insightsoftware
10-2020 - 5-2022
Technical Project Manager
Sand Cherry
10-2019 - 10-2020
Senior Consultant
EY
1-2012 - 10-2019
Lead Product Marketing Manager
AICPA
3-2011 - 11-2011
Consultant and eCommerce Product Marketing Manager
Verizon
In the press

Media appearances

Christy Robertson - Senior Product Marketing Manager at insightsoftware - The Org. Featured in The Org
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Education
Bachelor of Business Administration - BBA
William & Mary
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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