Cinthia is a Senior Fragrance Marketing Manager at Grupo Grisi, with a strong background in brand management for global CPG leaders like LOréal and Brown-Forman. She specializes in the beauty and beverage sectors and holds a degree in Brand Direction from Universidad Panamericana.
Her professional activities suggest a passion for campaigns with a social impact, particularly those centered on empowering women and building self-confidence. She has proudly shared content related to initiatives that champion female self-worth.
She launched the first-ever “WORTH IT” campaign for L’Oréal Paris in Mexico, featuring five national brand ambassadors.
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