Cinthia Carvallo Salguero in

Cinthia Carvallo Salguero

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Gerente de Marca Sr. at Grupo Grisi
📍 Mexico

Cinthia is a Senior Fragrance Marketing Manager at Grupo Grisi, with a strong background in brand management for global CPG leaders like LOréal and Brown-Forman. She specializes in the beauty and beverage sectors and holds a degree in Brand Direction from Universidad Panamericana.

Her professional activities suggest a passion for campaigns with a social impact, particularly those centered on empowering women and building self-confidence. She has proudly shared content related to initiatives that champion female self-worth.

She launched the first-ever “WORTH IT” campaign for L’Oréal Paris in Mexico, featuring five national brand ambassadors.

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Experience
13 Years
Current Role
Gerente de Marca Sr.
Location
Mexico
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Cinthia cares about

Fragrance Marketing
Currently leads marketing for fragrance brands Maja and #Be at Grupo Grisi, indicating a core focus on this category.
Beauty Brand Building
Managed major brands for L'Oréal, including L’Oréal Paris hair color and Maybelline, focusing on brand positioning and launches.
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Career

Work history

8-2024
Gerente de Marca Sr.
Grupo Grisi
11-2021 - 8-2024
Brand Manager Sr. Hair Color L’Oréal Paris
L'Oréal
5-2017 - 10-2021
Coordinador de Trade Marketing
L'Oréal
1-2017 - 5-2017
Coordinador de Trade Marketing
Brown-Forman
3-2016 - 1-2017
Ejecutivo Trade Marketing Bebidas Emergentes
Jugos Del Valle-Santa Clara
In the press

Media appearances

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Education
2013 - 2014
Especialidad Dirección de Marcas
Universidad Panamericana
2015 - 2016
Diplomado
Tecnológico de Monterrey
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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