Claire Gardner

Harmonizer
DISC Type : IS

Head of Marketing & Planning at A-Plan Insurance

Gloucester, England, United Kingdom

Overview

Claire Gardner is the Head of Marketing & Planning at Howden Insurance, where she leads the creative, content, PR, and communications teams. With over 25 years in financial services, she has extensive experience in marketing strategy for a range of niche insurance products.

She is deeply invested in her companys culture and brand journey, expressing immense pride in her team and their collective achievements. Claire actively participates in company milestones, such as branch openings and awards ceremonies, showing a strong commitment to her organizations community and success.

Claire recently led the launch of Howdens first-ever national TV advert, overseeing the entire process from initial concept to final production.

Personality Overview

People-Oriented

Friendly

Diplomatic

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  They are more likely to opt for solutions that are proven in the market. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

Brand Storytelling
She spearheaded the creation and launch of Howden's first TV advert, taking it from concept to production, showcasing the company's narrative on a national stage.
Corporate Rebranding
She was an integral part of A-Plan's transition to Howden, expressing deep pride in the company's evolution and the team she works with.
Team Leadership
As head of multiple creative and communications teams, she is focused on building a strong group and has been actively hiring for roles like Creative Artworker.

Media Appearances

Claire has no verified media appearances

Work History

11-2025
Head of Marketing & Planning at A-Plan Insurance
11-2022
Head of Marketing Communications and Brand, Consumer and Local Commercial at Howden Insurance Local UK
1-2020 - 11-2022
Brand and Marketing Manager at A-Plan Insurance
6-2017 - 1-2020
Marketing Business Partner - Specialist Personal Lines at Towergate Insurance
3-2015 - 3-2017
Marketing Business Partner - Zurich Personal Lines at Zurich Insurance plc

Education

DipM from CIM and IDM

More Information

Social Presence :

Prographics :

Exp : 10 Location : Gloucester, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing & Planning at A-Plan Insurance
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Insights For Selling To Claire

During A Call Or A Meeting

DO's

  • Show genuine interest in solving their problems
  • If possible, involve their colleagues in the sales process
  • When asking them questions, sound relatable and informal

DONT's

  • Don’t get into excessive details unless prompted
  • Don’t push them to make decisions very fast, let them take their time
  • Don’t give the impression of being unproven or risky

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claire is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Claire

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Claire move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Claire take some risk or not?

  • They probably won’t put a lot at risk.

You And Claire

Personality Compatibility


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