Claire Mansell (PGDipM) in

Claire Mansell (PGDipM)

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Senior Marketing Manager - Acquisition, Direct Response at The AA
📍 London, England, United Kingdom

Claire is a senior marketing leader with over 18 years of experience driving customer acquisition for major brands like The AA and Sky. She specializes in integrated B2C and B2B campaigns across the retail, automotive, and telecoms sectors and holds a Professional Postgraduate Diploma in Marketing.

Colleagues describe her as dynamic, focused, and their "absolute rock, " highlighting her diligent and professional work ethic. People who have worked with her often describe her as conscientious, professional, and hard-working.

She spearheaded the marketing strategy that launched the first-ever physical Sky Retail stores, a project that took 15 months to bring to fruition.

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Experience
13 Years
Current Role
Senior Marketing Manager - Acquisition, Direct Response
Job Level
Middle
Location
London, England, United Kingdom
Personality Overview

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Priorities

Topics Claire cares about

Customer Acquisition
Her career at The AA and Sky has centered on leading direct response and multi-channel strategies to acquire new customers for core products.
Integrated Marketing
She has deep experience combining digital and offline channels to create cohesive marketing campaigns that drive traffic and achieve business results.
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Career

Work history

12-2024
Senior Marketing Manager - Acquisition, Direct Response
The AA
4-2021 - 2-2025
Senior Marketing Manager - SMR
The AA
10-2019 - 4-2021
Retail Marketing Controller
Sky
4-2018 - 10-2019
Marketing Controller - Retail and Retail Partnerships
Sky
1-2017 - 4-2018
Marketing Controller - Partnerships
Sky
In the press

Media appearances

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Education
Professional Postgraduate Diploma in Marketing (PGDipM)
CIM | The Chartered Institute of Marketing
BA (Hons) 2:1
The University of Salford
CIM Professional Diploma in Marketing
CIM | The Chartered Institute of Marketing
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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