Claude Waddington in

Claude Waddington

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MD, Principal Consultant, ComEx Strategy at The Palindromic
📍 Lisbon Metropolitan Area, Portugal

Claude Waddington is the Managing Director and Principal Consultant at The Palindromic, specializing in pharma commercial strategy. Recognized as a top leadership voice in pharma digital strategy, he leverages AI and data to transform customer and employee experiences. People often describe him as analytical, creative, and adaptable. He holds degrees in Media, Visual Communications, and Psychology.

Claudes professional mission is deeply personal, driven by losing his father to cancer. This experience fuels his passion for using technology to create a more effective and empathetic healthcare system, a topic he has explored in his public writings on bias and patient journeys.

He is a frequent speaker and panelist at industry conferences, sharing his insights on AI and omnichannel engagement.

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Experience
13 Years
Current Role
MD, Principal Consultant, ComEx Strategy
Job Level
Mid-senior
Location
Lisbon Metropolitan Area, Portugal
Personality Overview

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Priorities

Topics Claude cares about

AI in Pharma
He frequently speaks and writes about implementing AI to augment human capabilities and the importance of creating effective operating models for the technology in the pharmaceutical industry.
Empathetic Healthcare
Driven by a personal family experience, he is passionate about improving patient-provider interactions and using technology to create a more empathetic and effective model of care.
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Career

Work history

1-2024
MD, Principal Consultant, ComEx Strategy
The Palindromic
2-2023 - 1-2024
Senior Director, Commercial Transformation
Trueblue
11-2021 - 1-2023
Director, Enterprise Digital Transformation Solutions
EXEEVO
5-2021 - 11-2021
Director, Mid-Markets Digital Transformation Solutions
EXEEVO
2-2017 - 5-2021
Account Director - Pharma
Angsana New Business Agency
In the press

Media appearances

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Education
2009 - 2012
Bachelor's Degree
Birmingham City University
2008 - 2009
Bachelor's Degree
Birmingham City University
2007 - 2008
Diploma in Theological Studies
Capernwray College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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