Colby Joyner in

Colby Joyner

Captain · DISC type DS
Chief Operating Officer at HeyGreenlight
📍 San Antonio, Texas Metropolitan Area, United States

Colby Joyner is the Vice President of Marketing and Strategy at Cavender Auto Group, recognized as an "Auto Remarketing Dealers Under 40" honoree. His diverse background includes serving as an Air Traffic Controller in the U.S. Air Force, which informs his process-driven approach to automotive marketing, team leadership, and technology implementation.

Outside of work, Colby is a husband and father based in San Antonio, Texas. A true car enthusiast, he has personally owned over 20 vehicles, including a Bronco and an EV, which he used to better understand the customer experience and technology. People who have worked with him describe him as reliable, knowledgeable, and an emotionally intelligent leader.

Unique fact: Before his extensive career in the automotive industry, Colby served in the U.S. Air Force as an Air Traffic Controller.

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Experience
16 Years
Current Role
Chief Operating Officer
Job Level
Leadership
Location
San Antonio, Texas Metropolitan Area, United States
Personality Overview

How Colby shows up

Planner & Achiever
Decisive But Calm
Output-Driven

Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Priorities

Topics Colby cares about

Automotive Marketing
As VP of Marketing and a frequent podcast guest, he regularly discusses innovative strategies for dealership marketing and lead engagement.
AI in Dealerships
He has a background with AI-driven software at Konect.ai and has implemented AI for tasks like Spanish language translations at Cavender Auto Group.
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Career

Work history

1-2026
Chief Operating Officer
HeyGreenlight
8-2024 - 12-2025
Vice President of Growth
LiftKit
12-2022 - 5-2024
Vice President of Marketing and Strategy
Cavender Auto Group
4-2022 - 12-2022
Vice President of Sales
Konect.Ai
2-2022
Member
Auto Genius
In the press

Media appearances

15 questions with Cavender Auto Group's Colby Joyner. Featured in Automotive News
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How is the Cavender Auto Group Innovating? | Colby Joyner. Featured in YouTube
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Education
2004 - 2005
General Studies
Austin Community College
2009 - 2010
Emergency Technician
Victoria College
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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