Colin Loughran
Captain · DISC type DSColin Loughran is the Founder and Lead Consultant at Five Fisherwick, a consultancy helping promotional merchandise companies expand globally. His career spans every level of the industry, from corporate sales to leading global operations for major suppliers. He has also studied Sustainability at Cambridge Judge Business School.
Outside of his professional life, Colin is a passionate motorcycle enthusiast. He recently undertook a 3, 000-mile motorcycle journey through the American Southwest as a self-described "rookie rider" and has also completed an 11-day adventure around Ireland on two wheels.
Interesting fact: Colin was recently named one of the "Coolest People in Promo 2025" by the Promotional Products Association International (PPAI).
Read the full overview →How Colin shows up
They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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