Connor Marsden

Commander
DISC Type : D

President, Products, Automotive, Consumer & Energy + Worldwide Agentforce & Data 360 at Salesforce

Leesburg, Virginia, United States

Overview

Connor Marsden is the President of Products, Automotive, Consumer & Energy at Salesforce, where he also leads the global Agentforce (AI) and Data 360 teams. An alumnus of the University of Richmonds School of Business and a former Microsoft leader, he was recently appointed to the National Retail Federation Board of Directors.

A D. C. native now living in Virginia, Connor is a self-described "voracious reader" of sales books. He remains actively engaged with his alma mater, recently rallying former teammates to fund a campus enhancement project. He is married and has two children.

Interesting fact: His core leadership philosophy centers on forgiveness, believing that being willing to forgive mistakes in yourself and others is key to driving greatness.

Personality Overview

Candid & Clear

Very Quick

Risk-Taker

They respond better to strong and respectful interactions.  They are not focused on building rapport and relationships. They are very proud of what they do.

Topics They Care About

AI-Driven Selling
Leads the global Agentforce (AI) team and advocates for using AI to complement, not replace, the human connection in sales processes.
Future of Retail
His recent appointment to the National Retail Federation (NRF) Board of Directors signals a deep focus on technology's role in the retail and consumer goods sectors.
Empathetic Leadership
He has spoken publicly about his belief in empathetic leadership and the importance of forgiveness as a core value for driving team success.

Media Appearances

Episode 153: If You Do This One Thing, Salesforce .... Featured in Sales Game Changers Podcast

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Connor Marsden, EVP, Salesforce. Featured in Vimeo

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Work History

2-2026
President, Products, Automotive, Consumer & Energy + Worldwide Agentforce & Data 360 at Salesforce
3-2025 - 2-2026
President, North America, Industrial, Consumer and Energy at Salesforce
8-2023 - 3-2025
EVP, North America for Manufacturing, Automotive, Energy, Retail, Consumer Goods and Service Cloud at Salesforce
2-2023 - 8-2023
EVP, North America for Manufacturing, Automotive, Energy and Service Cloud at Salesforce
2-2022 - 2-2023
EVP, North America Service Cloud at Salesforce

Education

1995 - 2000
School of Business from University of Richmond
1995 - 1999
Bachelor's from University of Richmond - Robins School of Business

More Information

Social Presence :

Prographics :

Exp : 26 Location : Leesburg, Virginia, United States Job Level : N/A Designation : President, Products, Automotive, Consumer & Energy + Worldwide Agentforce & Data 360 at Salesforce
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Insights For Selling To Connor

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Connor is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Connor

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Connor move?

  • They can take decisions very fast if you manage to convince them.
  • Can Connor take some risk or not?

  • The risks don’t matter much to them.

You And Connor

Personality Compatibility


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