Cordaro McKee

Energizer
DISC Type : I

Digital Coordinator at Crawford Broadcasting

Chicago, Illinois, United States

Overview

Cordaro McKee is a Digital Coordinator at Crawford Broadcasting with a background in building online presences for major Chicago radio stations. He is also the founder of Whats The Word Media Inc. , a digital platform he started while attending Southern Illinois University, Carbondale.

Outside of his media career, Cordaro is deeply invested in culture, particularly Chicagos hip-hop scene, which is the focus of his company. He is passionate about providing a platform for underrepresented voices and has a stated specialty in youth mentoring, aiming to create educational resources for Chicago creators.

He founded his own media company, Whats The Word Media Inc. , in 2011 as a college publication, growing it into an influential Chicago cultural platform.

Personality Overview

Relationship Oriented

Big Picture Person

Informal

They are always positive and upbeat, so take their promises with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Chicago Hip-Hop
Founded Whats The Word Media Inc. to document and report on Chicago's hip-hop culture, focusing on its broader cultural impact beyond just music.
Digital Media
As a Digital Coordinator and media company founder, he focuses on creating digital content, building online presence, and executing online promotions for radio stations.
Media Entrepreneurship
Started his own digital media platform from a college publication and grew it to a monthly average of 10k unique visitors while managing a team of 15.

Media Appearances

Cordaro McKee - Digital Coordinator at Crawford Broadcasting. Featured in TheOrg

See Now

Work History

8-2018
Digital Coordinator at Crawford Broadcasting
3-2016 - 8-2018
Digital Media Coordinator Assistant at Crawford Broadcasting
12-2014 - 3-2016
Personal Banker at JPMorgan Chase & Co.
3-2014 - 12-2014
Administrative Assistant for Programs at Illinois Arts Council Agency
4-2011
Founder at WHATS THE WORD Media Inc.

Education

2009 - 2013
Bachelor of Science (BS) from Southern Illinois University, Carbondale

More Information

Social Presence :

Prographics :

Exp : 14 Location : Chicago, Illinois, United States Job Level : Junior Designation : Digital Coordinator at Crawford Broadcasting
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Insights For Selling To Cordaro

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid overloading them with too much detail
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cordaro is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Cordaro

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Cordaro move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Cordaro take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Cordaro

Personality Compatibility


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