Courtney O'Brien
Login to view DISC.Courtney OBrien is a brand strategist with over two decades of experience building iconic brands like Coke Zero and Apothic at global companies including Coca-Cola and Gallo. Now, as the Founder of The Outlier Initiative, she helps challenger CPG brands scale. People who have worked with her often describe her as innovative, strategic, and creative.
Based in California with her husband and three children, Courtney leads an active life. Her interests include hiking, biking, playing pickleball, and yoga. She is also a home project enthusiast with a passion for painting and sourdough baking, showcasing a creative and hands-on side outside of her professional work.
Courtney was instrumental in transforming both Coke Zero into a billion-dollar brand and Apothic wine into a $100M+ powerhouse.
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