Craig is a strategic leader at The Estée Lauder Companies, managing translation and regulatory compliance for EMEA markets. An alumnus of the University of Aberdeen, he drives digital transformation by integrating AI and automation. Colleagues describe him as committed, imaginative, and reliable, with an exceptional work ethic.
Beyond his corporate responsibilities, Craig has a creative background as the former Editor in Chief of a pop culture blog. He is committed to personal growth, earning certifications in storytelling and prompt engineering, and is an avid reader on topics like change management.
He once humorously welcomed "our new robot overlords" after completing an AI course, showcasing his witty and forward-thinking approach to technology.
Read the full overview →They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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