Craig Lawton

Organizer
DISC Type : Sd

Senior Business Advisor at Gryphon Investors

Charleston, South Carolina Metropolitan Area, United States

Overview

Craig has no verified overview

Personality Overview

Trusting Of Others

Pleasant

Somewhat Formal

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

3-2022
Senior Business Advisor at Gryphon Investors
1-2022
Boston Consulting Group (BCG) Senior Partner Emeritus and Senior Advisor at Lawton Advisory LLC
1-2022
BCG CEO Advisory facilitator at Boston Consulting Group (BCG)
1-2022
Advisor and Chief Growth officer at Hatha Systems® Knowledge Refinery®
2015 - 1-2021
CEO BCG Platinion North America at Platinion North America - A company of The Boston Consulting Group

Education

Bachelor of Science (BS) from Iowa State University - Ivy College of Business

More Information

Social Presence :

Prographics :

Exp : 35 Location : Charleston, South Carolina Metropolitan Area, United States Job Level : Leadership Designation : Senior Business Advisor at Gryphon Investors
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Craig

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Craig take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Craig

Personality Compatibility


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