Craig Little

Enthusiast
DISC Type : i

President at Lueken's Food Stores, Inc.

Bemidji, Minnesota, United States

Overview

Craig has no verified overview

Personality Overview

Optimistic

Amiable & Agreeable

Story Driven

They are generally friendly, so be careful when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

6-2023
President at Lueken's Food Stores, Inc.
3-2022 - 6-2023
Director, Market Development at UNFI
2-2018 - 3-2022
Manager, Market Development at UNFI
2-2016 - 2-2018
Assistant Director, Retail Operations at Sendik's Food Market
6-2014 - 2-2016
Store Director at Sendik's Food Market

Education

7-2025 - 12-2025
Learning in an Ownership Setting - CEO Program from UVA Darden Executive Education & Lifelong Learning
2003 - 2005
Associate's degree from University of Phoenix

More Information

Social Presence :

Prographics :

Exp : 14 Location : Bemidji, Minnesota, United States Job Level : N/A Designation : President at Lueken's Food Stores, Inc.
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Craig

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Craig take some risk or not?

  • They can take some low-probability risks if needed.

You And Craig

Personality Compatibility


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