Craig O'Dell

Judge
DISC Type : Dc

Senior Director Business Transformation - International at Avis Budget Group

Windsor, England, United Kingdom

Overview

Craig ODell is the Senior Director of Business Transformation for International at Avis Budget Group, driving technological innovation and organizational change. An expert in AI integration and systems optimization, he has a proven track record in the CPG and Pharma sectors. Colleagues describe him as an incredibly smart, agile, and commercially-minded partner, with a Masters degree from the University of Sussex.

Outside of work, Craig is a father of two who values cultural diversity, having lived and worked in Spain, the UK, Brazil, Mexico, and the US. He is actively involved with civic-minded organizations, including Stargard Connect and The Carroll Centre, and participates in global resource groups focused on disability and inclusivity.

Unique fact: Craig has relocated internationally multiple times for his career, including moves between England, Brazil, and Mexico within an 18-month span while raising a young family.

Personality Overview

Generally Skeptic

Demanding

Fast But Wary

They like to move fast and expect the same from others.  They respond well to strong and respectful communication. They are not always relationship oriented.

Topics They Care About

Human-Centric AI
He advocates for AI that amplifies human potential rather than replacing it, focusing on redesigning roles to elevate creativity, empathy, and inclusive reskilling.
Global Transformation
His career is defined by leading large-scale strategic and digital transformations across international markets in North America, Latin America, and Europe for major corporations.
Disability & Inclusivity
He demonstrates a commitment to inclusivity by actively participating in a global resource group for disability and championing diverse and accessible learning within organizations.

Media Appearances

Craig has no verified media appearances

Work History

9-2025
Senior Director Business Transformation - International at Avis Budget Group
6-2023 - 6-2025
IT & Digital transformation Senior Director North America at Reckitt
1-2017 - 6-2023
IT& Digital CIO - LATAM at Reckitt
4-2015 - 12-2016
IS Country Manager Brazil at Reckitt
Business Improvement Advisor at Balfour Beatty Plc

Education

2001 - 2002
Master of Technology - MTech from University of Sussex
1998 - 2001
Bachelor of Science - BS from University of Sussex

More Information

Social Presence :

Prographics :

Exp : 10 Location : Windsor, England, United Kingdom Job Level : Senior Designation : Senior Director Business Transformation - International at Avis Budget Group
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Be respectful but crisp
  • Objectively showcase the impact that your product creates

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Craig

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Craig take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Craig

Personality Compatibility


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