Craig O'Dell in

Craig O'Dell

Judge · DISC type Dc
Senior Director Business Transformation - International at Avis Budget Group
📍 Windsor, England, United Kingdom

Craig ODell is the Senior Director of Business Transformation for International at Avis Budget Group, driving technological innovation and organizational change. An expert in AI integration and systems optimization, he has a proven track record in the CPG and Pharma sectors. Colleagues describe him as an incredibly smart, agile, and commercially-minded partner, with a Masters degree from the University of Sussex.

Outside of work, Craig is a father of two who values cultural diversity, having lived and worked in Spain, the UK, Brazil, Mexico, and the US. He is actively involved with civic-minded organizations, including Stargard Connect and The Carroll Centre, and participates in global resource groups focused on disability and inclusivity.

Unique fact: Craig has relocated internationally multiple times for his career, including moves between England, Brazil, and Mexico within an 18-month span while raising a young family.

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Experience
10 Years
Current Role
Senior Director Business Transformation - International
Job Level
Senior
Location
Windsor, England, United Kingdom
Personality Overview

How Craig shows up

Generally Skeptic
Demanding
Fast But Wary

They like to move fast and expect the same from others. They respond well to strong and respectful communication. They are not always relationship oriented.

Priorities

Topics Craig cares about

Human-Centric AI
He advocates for AI that amplifies human potential rather than replacing it, focusing on redesigning roles to elevate creativity, empathy, and inclusive reskilling.
Global Transformation
His career is defined by leading large-scale strategic and digital transformations across international markets in North America, Latin America, and Europe for major corporations.
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Career

Work history

9-2025
Senior Director Business Transformation - International
Avis Budget Group
6-2023 - 6-2025
IT & Digital transformation Senior Director North America
Reckitt
1-2017 - 6-2023
IT& Digital CIO - LATAM
Reckitt
4-2015 - 12-2016
IS Country Manager Brazil
Reckitt
Business Improvement Advisor
Balfour Beatty Plc
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2001 - 2002
Master of Technology - MTech
University of Sussex
1998 - 2001
Bachelor of Science - BS
University of Sussex
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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