Craig Rubrecht

Enigma
DISC Type : dic

CEO, Partner at Cornerstone Wealth Group, LLC

Cornelius, North Carolina, United States

Overview

Craig has no verified overview

Personality Overview

Fast Follower

Persuasive & Assertive

Friendly Yet Blunt

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

CEO, Partner at Cornerstone Wealth Group, LLC
Financial Advisor at Prudential Financial
Financial Advisor at American Express

Education

1991 - 1995
Bachelors from Roanoke College

More Information

Social Presence :

Prographics :

Exp : N/A Location : Cornelius, North Carolina, United States Job Level : Leadership Designation : CEO, Partner at Cornerstone Wealth Group, LLC
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Craig

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Craig take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Craig

Personality Compatibility


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