Craig Wake in

Craig Wake

Pioneer · DISC type DIS
Chief Growth Officer at Proactiviti
📍 Seattle, Washington, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
26 Years
Current Role
Chief Growth Officer
Job Level
Leadership
Location
Seattle, Washington, United States
Personality Overview

How Craig shows up

Friendly But Fast
Driven But Considerate
Decisive But Friendly

If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Priorities

Topics Craig cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

3-2022
Chief Growth Officer
Proactiviti
5-2013 - 3-2022
Senior Director - Technology and Business Transformation
Slalom Consulting
5-2013 - 3-2022
Non-Executive Board Member & Partner
Proactiviti Limited
12-2004 - 4-2013
Managing Partner and Principal Consultant (UK)
Proactiviti Limited
1-2001 - 7-2005
Principal Consultant
Independent Business Intelligence Consultant
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1994 - 1998
1st Class Honors
Leeds Beckett University
1994 - 1998
Bachelor of Applied Science (BASc)
Leed University, UK
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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