Crista Freeman
Commander · DISC type DCrista is a business mentor and fractional executive for CPG and e-commerce founders, drawing on 15+ years of experience. She co-founded and scaled the ice cream brand Phin & Phebes, which was sold nationwide. Her colleagues describe her as personable, organized, and a creative problem-solver.
Crista is a voracious reader, enjoying memoirs, business books, and personal development literature to continuously learn and grow. She is passionate about entrepreneurship and believes in creating approachable, unpretentious products. She follows publications like the Harvard Business Review and The Wall Street Journal.
She attended an intensive, week-long ice cream manufacturing course at Pennsylvania State University to professionalize her recipes.
Read the full overview →How Crista shows up
They like to move fast and expect the same from others. They prefer to be the ones controlling the conversation or defining the terms. They are not always relationship oriented.
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DISC profile (public)
Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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