Cristina Cheever

Commander
DISC Type : D

Chief Curator | Founder at Cheever Curated

Los Angeles, California, United States

Overview

Cristina Cheever is the Chief Marketing Officer at duPont REGISTRY Group, focusing on the intersection of community, content, and commerce. She is also the founder of Cheever Curated, specializing in luxury brand strategy and experiential marketing, with a background including senior roles at Robb Report and Porsche.

Outside of her primary roles, Cristina is passionate about investing in the next generation of talent. She actively supports and promotes up-and-coming collector-car technicians through her involvement with The Piston Foundation, emphasizing the importance of hands-on careers in the automotive industry.

She was a featured speaker at the exclusive Luxury Outlook Summit, sharing insights on the evolution of luxury branding alongside executives from Rolls-Royce and UBS.

Personality Overview

Impact-Driven

Decisive

Candid & Clear

More than the product, they care about the effectiveness of the product.  They like to act fast and expect others to do the same. They respond well to strong and respectful communication.

Topics They Care About

Luxury Brand Evolution
A frequent speaker on the future of luxury, she explores how high-end brands must adapt their strategies to engage modern audiences and maintain cultural relevance.
Automotive Marketing
Her career shows a deep focus on the automotive world, from Porsche and Robb Report's automotive division to her current role as CMO of duPont REGISTRY Group.
Audience Engagement
Specializes in building private membership communities and crafting experiences that connect high-value audiences with brands for authentic, long-term engagement.

Media Appearances

Cristina has no verified media appearances

Work History

2-2025
Chief Curator | Founder at Cheever Curated
5-2017 - 4-2025
Senior Vice President, Live Media & RR1- Robb Report/Penske Media Corporation at Robb Report
9-2013 - 2-2017
Brand and Lifestyle Communications at Porsche Cars North America
9-2010 - 9-2013
Director, Automotive Relationships at Robb Report
11-2007 - 11-2013
Founder and President at Starring You

Education

8-1993 - 5-1996
BA from Ramapo College of New Jersey

More Information

Social Presence :

Prographics :

Exp : 29 Location : Los Angeles, California, United States Job Level : Leadership Designation : Chief Curator | Founder at Cheever Curated
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Insights For Selling To Cristina

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristina is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Cristina

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Cristina move?

  • They can take decisions very fast if you manage to convince them.
  • Can Cristina take some risk or not?

  • The risks don’t matter much to them.

You And Cristina

Personality Compatibility


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