Cristina Ferreira

Inquirer
DISC Type : dc

Gerente Executiva de Serviços de Saude at Hospital Evangélico

Minas Gerais, Brazil

Overview

Cristina is an executive healthcare manager at Hospital Evangélico, specializing in the operational and financial restructuring of health services. With a background in hospital administration and a postgraduate degree from Faculdade Unimed, she focuses on improving profitability, quality management, and strategic planning for nephrology clinics.

She is passionate about enhancing the well-being of both patients and staff, having launched initiatives to create reading spaces within her hospital units. Cristina values resilience and inspirational stories, drawing motivation from the determination of others to foster a positive and humane environment in her workplace.

Unique fact: She is implementing an agile culture methodology, called project "COLMEIA", across the nephrology units she manages.

Personality Overview

Judgemental

Demanding

Upfront

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Agile in Healthcare
Leading "COLMEIA, " a project to implement an agile culture and methodologies within the Nephrology Units at Hospital Evangélico to improve responsiveness and value delivery.
Patient & Staff Well-being
Actively creates a better environment by launching initiatives like reading spaces for employees and patients, and focusing on humanization and safety.
Healthcare Operations
Has extensive experience in turning around healthcare units by managing strategic planning, finance, billing, contracts, and costs to improve profitability.

Media Appearances

Cristina has no verified media appearances

Work History

9-2021 - 12-2024
Gerente Executiva de Serviços de Saude at Hospital Evangélico
4-2020 - 9-2021
Gerente de Novos Projetos at Hospital Evangélico
2-2019 - 3-2020
Coordenadora administrativa at Fundação Hospitalar São Francisco de Assis
5-2018 - 1-2019
Administradora at Clinica Tomocenter LTDA
5-2016 - 5-2018
Administradora at Núcleo de Excelência em Oftalmologia

Education

11-2022 - 3-2024
Pós-graduação Lato Sensu from Faculdade Unimed
2011 - 2012
Acreditação Hospitalar from Faculdade de Ciências Médicas

More Information

Social Presence :

Prographics :

Exp : 26 Location : Minas Gerais, Brazil Job Level : N/A Designation : Gerente Executiva de Serviços de Saude at Hospital Evangélico
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Insights For Selling To Cristina

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Get to the point quickly instead of spending too much time on pleasantries
  • Highlight the competitive differentiation of your product

DONT's

  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristina is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Cristina

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cristina move?

  • Their decision making speed is somewhere in the middle.
  • Can Cristina take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Cristina

Personality Compatibility


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