Cristina Marciani in

Cristina Marciani

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Vice President of Business Development at Customer Direct
📍 Nashville, Tennessee, United States

Cristina is a senior sales executive with over 20 years of experience, specializing in revenue growth and building high-performing teams in competitive B2B SaaS markets. A graduate of Transylvania University, she is frequently described by colleagues as a motivating, strategic, and encouraging leader who excels at fostering people-centered cultures.

Outside of her direct professional responsibilities, Cristina demonstrates a commitment to continuous learning through programs like the Nancy Walton Laurie Leadership Institute. She was a member of the Chi Omega Womens Fraternity in college and stays informed by following publications like The Wall Street Journal and Harvard Business Review.

She played a pivotal role in facilitating her companys successful acquisition in 2024.

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Experience
25 Years
Current Role
Vice President of Business Development
Job Level
Senior
Location
Nashville, Tennessee, United States
Personality Overview

How Cristina shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Cristina cares about

B2B SaaS Growth
She has direct experience founding and scaling a B2B SaaS sales department from inception, leading to significant market penetration and a promotion to Vice President.
Building Sales Teams
A core focus of her career has been recruiting, hiring, and training high-performing sales teams, often from the ground up, in sectors like healthcare and education.
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Career

Work history

4-2025
Vice President of Business Development
Customer Direct
4-2025
Vice President of Business Development
Happitu
1-2019 - 1-2025
Vice President of Sales
Summit Professional Education
12-2016 - 12-2018
Director of Corporate Sales
Summit Professional Education
9-2014 - 5-2016
Director of Sales and Marketing
Outpatient Imaging Affiliates
In the press

Media appearances

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Education
Bachelor of Arts (B.A.)
Transylvania University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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