Cristina Martorell in

Cristina Martorell

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Senior Director Global Marketing & Digital, Panadol at Haleon
📍 Nyon, Vaud, Switzerland

Cristina is a Senior Global Director at Haleon with 19 years of experience driving growth in the FMCG and OTC sectors. A data-driven and consumer-obsessed leader, she has a proven record in brand building and end-to-end business management. She holds a double BA from Boston University.

She is passionate about developing her team and expresses great pride in her companys mission, particularly in supporting caregivers who balance work and family. Her posts show a focus on recruiting strong talent and fostering a positive team environment, indicating a deep investment in people.

Cristina is a celebrated brand builder, having won three Cannes Lions awards for her work on "The Migraine Experience" campaign.

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Experience
9 Years
Current Role
Senior Director Global Marketing & Digital, Panadol
Job Level
Senior
Location
Nyon, Vaud, Switzerland
Personality Overview

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Priorities

Topics Cristina cares about

Award-Winning Brand Building
Her profile highlights her as an "Award winning Brand Builder, " substantiated by winning three Cannes Lions for a major campaign at GSK.
Data-Driven Marketing
She describes herself as a "consumer obsessed, data fueled and data driven" leader, indicating a strong focus on analytics to drive business growth.
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Career

Work history

4-2023
Senior Director Global Marketing & Digital, Panadol
Haleon
7-2022 - 3-2023
Senior Director Global Marketing & Digital, Voltaren
Haleon
1-2020 - 7-2022
Senior Director Global Marketing - Pain Relief Category
GSK
1-2016 - 12-2019
Global Marketing Director - Pain Relief Category
GSK
Global Marketing Manager - Excedrin – Pain Relief Category
GSK
In the press

Media appearances

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Education
2000 - 2004
Double BA
Boston University
French Baccalauréat
Lycée Français de Madrid (High School)
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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