Cristina Ruiz Sánchez

Critic
DISC Type : C

CFO (Finance & IT Director) at Jaguar Land Rover España

Madrid, Community of Madrid, Spain

Overview

Cristina Ruiz Sánchez is the Finance and IT Director for JLR in Spain and Portugal, serving on the board for both entities. With a 30-year career in the automotive sector, she has held various finance roles, including leading the legal merger and integration of the Spanish and Portuguese operations. She holds an MBA from IE Business School.

Cristina is passionate about empowering women in the professional world, actively participating in initiatives like "#50más50 WO-MEN" and "WomentoWatchPwC. " She frequently shares ideas on personal branding and emphasizes the importance of balancing professional passion with personal commitments.

She successfully managed the complex integration of Jaguar Land Rovers operations in Spain and Portugal.

Personality Overview

Information Seeker

Critic

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They choose to analyze logically and value facts to emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Automotive Finance
Her entire 30-year career has been in automotive finance, currently serving as CFO and board member for Jaguar Land Rover in Spain and Portugal.
Women in Leadership
Actively promotes female empowerment through her participation in programs like "#50más50 WO-MEN, " "WomentoWatchPwC, " and internal JLR women's groups.
Corporate Integration
Has direct experience managing large-scale projects, including leading the legal merger of JLR España and the integration of JLR's Spanish and Portuguese businesses.

Media Appearances

Cristina has no verified media appearances

Work History

1-2010
CFO (Finance & IT Director) at Jaguar Land Rover España
5-2000 - 12-2009
Financial Controller at Jaguar Land Rover España
11-1991 - 4-2000
Control & Profit Planning Supervisor at Jaguar Land Rover España

Education

2-2022 - 6-2022
Executive Education Program for Board of Directors from Esade
1990 - 1991
Master of Business Administration - MBA from IE Business School

More Information

Social Presence :

Prographics :

Exp : 34 Location : Madrid, Community of Madrid, Spain Job Level : Leadership Designation : CFO (Finance & IT Director) at Jaguar Land Rover España
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Insights For Selling To Cristina

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristina is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Cristina

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Cristina move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Cristina take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Cristina

Personality Compatibility


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