Cruz Mendigutía

Critic
DISC Type : C

VC Principal at BeAble Capital

Greater Madrid Metropolitan Area, Spain

Overview

Cruz Mendigutía is a VC Principal at BeAble Capital, specializing in science equity and technology transfer for industrial high-tech ventures. Her expertise spans investment analysis, due diligence, and scouting. She holds a degree in Pharmacy and has completed postgraduate studies in Corporate Finance and Biosanitary Business Management.

She is passionate about science, innovation, new technologies, and connecting with people. Cruz believes that integrity, empathy, commitment, and determination are fundamental to both professional and personal growth. Her background includes roles at Pfizer and as a Pharmacist Manager in the UK, reflecting her diverse experience.

She participated as a featured speaker on the Nación Innovación podcast, sharing insights from her work in venture capital.

Personality Overview

Negotiator

Information Seeker

ROI Driven

They prefer to analyze logically and value objective facts over emotions.  They like to take decisions independently and do not seek others' support often. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Deep Tech Investing
Her role at BeAble Capital focuses on scouting, analyzing, and investing in companies born from scientific research to solve societal needs.
Technology Transfer
Actively involved in bringing research from universities to the market by creating industrial tech companies, frequently participating in innovation and investment forums.
Science Equity
Believes that investing in science is key to solving major societal problems and is committed to demonstrating that this type of investment is profitable.

Media Appearances

Cruz has no verified media appearances

Work History

9-2022
VC Principal at BeAble Capital
7-2016 - 5-2022
Associate at BeAble Capital
9-2009 - 6-2016
Analyst at BEABLE S.L.
2-2009 - 9-2009
Assistant Product Manager at Pfizer
4-2006 - 9-2008
Pharmacist Manager at Maltby Pharmacy

Education

2-2024 - 5-2024
Finanzas Corporativas from CEF Centro de Estudios Financieros
2019 - 2019
Curso de especialización: Computer- Implemented Inventions & Software patents from Universitat de Barcelona

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Madrid Metropolitan Area, Spain Job Level : Mid-senior Designation : VC Principal at BeAble Capital
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Insights For Selling To Cruz

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cruz is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Cruz

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Cruz move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Cruz take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Cruz

Personality Compatibility


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