Curtis Taylor

Enthusiast
DISC Type : i

Senior Director, Head of Direct to Consumer at Nestlé Purina North America

Portland, Oregon, United States

Overview

Curtis Taylor is the Head of Direct to Consumer at Nestlé Purina, leveraging his extensive experience in leading large-scale organizational transformations and eCommerce. A graduate of The University of Kansas, his career includes impactful roles at Nike and Lazarus Naturals. Colleagues describe him as an authentic, supportive, and empowering servant leader.

There is no publicly available information about his personal life or interests outside of his professional accomplishments.

At Nike, Curtis drove the development of features and technologies that contributed to the SNKRS app surpassing $1 billion in revenue.

Personality Overview

Non-Confrontational

Amiable & Agreeable

Optimistic

They are generally friendly, so be careful when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

D2C Business Growth
As the Head of Direct to Consumer at Nestlé Purina and previously at Lazarus Naturals, his focus is on building and transforming D2C businesses.
eCommerce Transformation
He has a history of leading major digital transformations, including redesigning sites for massive growth and transitioning platforms to cloud-based architectures at Nike.
Servant Leadership
Multiple recommendations praise his people-first leadership style, emphasizing his commitment to mentoring, empowering his team, and fostering a positive work environment.

Media Appearances

Curtis has no verified media appearances

Work History

1-2022
Senior Director, Head of Direct to Consumer at Nestlé Purina North America
3-2021 - 12-2021
Senior Director, Direct to Consumer at Lazarus Naturals
5-2019 - 3-2021
Program Director, Digital Apps and Innovation Studios at Nike
4-2017 - 4-2019
Program Director, Nike.com at Nike
4-2013 - 3-2017
Production and Portfolio Director, Nike.com at Nike

Education

1990 - 1994
BS from The University of Kansas

More Information

Social Presence :

Prographics :

Exp : 31 Location : Portland, Oregon, United States Job Level : Senior Designation : Senior Director, Head of Direct to Consumer at Nestlé Purina North America
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Insights For Selling To Curtis

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Curtis is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Curtis

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Curtis move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Curtis take some risk or not?

  • They can take some low-probability risks if needed.

You And Curtis

Personality Compatibility


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