Dahlia Stroud

Trailblazer
DISC Type : DI

Director at SBWD Group

United Kingdom

Overview

Dahlia Stroud is the Director of SBWD Group, a consultancy focused on commercial growth through building competent and confident teams. A Chartered Manager with an MBA, she has extensive experience in the retail and food sectors with major brands like Nestlé, ASDA, and Co-op. Colleagues describe her as knowledgeable, dedicated, and enthusiastic.

Outside of her consultancy, Dahlia hosts the popular "Stressed But Well Dressed" podcast, which explores the link between clothing, confidence, and mindset. She is actively involved in her community, serving as a board trustee for the Leeds Jewish Housing Association and as a Leader in Residence at Leeds University Business School.

Her podcast, "Stressed But Well Dressed, " is rated within the top 10% of shows globally.

Personality Overview

Assertive

Charismatic

Achievement-Oriented

They prefer to ensure that they are in control of the situation.  They are charming and can persuade others to support their decisions. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Confidence & Mindset
This is the central theme of her popular podcast, "Stressed But Well Dressed", which explores the link between clothing, self-perception, and professional success.
Inclusive Leadership
Her consultancy focuses on creating inclusive cultures where people feel a sense of belonging. She has spoken publicly on the importance of diverse thinking and psychological safety in teams.
Retail Strategy
With a long career at Co-op, ASDA, and Nestlé, she frequently provides expert commentary on retail trends, category management, and driving commercial performance in the sector.

Media Appearances

Dahlia has no verified media appearances

Work History

12-2025
Director at SBWD Group
10-2023
Stressed But Well Dressed Podcast - Host at Stressed But Well Dressed Podcast
7-2023 - 11-2025
Retail Director at Bridgethorne
4-2022 - 1-2023
Head of Category - Grocery, Household and Personal Care at Co-op
7-2020 - 4-2022
Head of Category - Non Food, Fuel and Kiosk (Cigarettes, Tobacco, News and Magazines) at Co-op

Education

2020 - 2022
Master of Business Administration - MBA from The Manchester Metropolitan University
2004 - 2008
BSc (Hons) International Management with American Business Studies (First Class) from Alliance Manchester Business School

More Information

Social Presence :

Prographics :

Exp : 10 Location : United Kingdom Job Level : Mid-senior Designation : Director at SBWD Group
URL has been copied!

Insights For Selling To Dahlia

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dahlia is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Dahlia

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Dahlia move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Dahlia take some risk or not?

  • If necessary, they will be ready to take risks.

You And Dahlia

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.