Daisy Hernandez in

Daisy Hernandez

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CoFounder & CEO at The Apartment Plug
📍 San Francisco Bay Area, United States

Daisy Hernandez is the Co-founder and CEO of TAP, an AI platform modernizing the rental experience. Leveraging her background in marketing and growth, she first built a renter community of nearly 200,000 on social media. She holds an MBA from the University of San Francisco and is passionate about solving renter frustrations.

Daisy is a natural entrepreneur who previously started a bespoke picnic basket business. She initially moved to San Francisco to pursue a career as a physical therapist before discovering her passion for business and building solutions to help people navigate the citys complex rental market.

With no prior tech background, she launched TAP and acquired the first 11,000 users within three months without spending any money on advertising.

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Experience
1 Years
Current Role
CoFounder & CEO
Job Level
Leadership
Location
San Francisco Bay Area, United States
Personality Overview

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Communication Style
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Priorities

Topics Daisy cares about

AI in Real Estate
Her company, TAP, is an AI-powered video marketplace designed to modernize and simplify the apartment rental search process for tenants.
Renter Advocacy
She has been featured in the news speaking out against hidden rent fees and supports new legislation that promotes transparency for renters in San Francisco.
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Career

Work history

7-2025
CoFounder & CEO
The Apartment Plug
7-2025
Founder
The Apartment Plug SF (Media Brand)
In the press

Media appearances

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Education
8-2022 - 5-2024
MBA (Master of Business Administration)
University of San Francisco
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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