Dale Bornstein in

Dale Bornstein

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CEO and member of Next15 ExCo at M Booth
📍 New York, New York, United States

Dale Bornstein is the CEO of M Booth, an accomplished marketing specialist with over 30 years of experience in brand building and driving business growth. A graduate of Cornell University, colleagues often describe her as a creative powerhouse, strategic genius, and a born leader known for fostering innovation.

Outside of her executive role, Dale is passionate about building meaningful connections and mentorship, believing that the relationships developed throughout ones career are paramount. She frequently reflects on the importance of humanity and relationships in the business world, especially in her reflections on industry events.

Under her leadership, M Booth was recognized as PRWeeks Outstanding Large Agency of the Year.

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Experience
39 Years
Current Role
CEO and member of Next15 ExCo
Job Level
Leadership
Location
New York, New York, United States
Personality Overview

How Dale shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Dale cares about

Agency Culture
Led M Booth to be named a "Best Place to Work" multiple times, emphasizing a culture of creativity and collaboration through hashtags like #Cultured and #OnlytheBold.
Integrated Marketing
Has a long track record of transforming agencies by building and deepening integrated communication capabilities to drive significant revenue growth and client acquisition.
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Career

Work history

10-2013
CEO and member of Next15 ExCo
M Booth
9-1986 - 9-2013
Senior Partner
Ketchum Public Relations
In the press

Media appearances

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Education
1981 - 1985
Education details unavailable
Cornell University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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