Dan Ashby is a technology leader with over 20 years of experience, currently serving as the Cultural Excellence Lead at Prim. He specializes in enhancing engineering cultures, improving product quality, and developing agile processes. Colleagues describe him as a strong, emotionally intelligent people leader. He holds a BTECH from the University of Strathclyde.
Outside of his formal roles, Dan is deeply invested in the tech community, dedicating time to coaching, mentoring, and fostering safe learning spaces for aspiring software testers. He is a prolific speaker at international conferences and a co-host of the "Testing In The Pub" podcast. He is also a proud father.
Unique fact: Dan co-founded Ministry of Testing Essentials, a free workshop series designed to help people learn the craft of software testing.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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