Dan is a data-driven eCommerce leader with over 17 years of experience in the automotive aftermarket industry. At Holley Performance Brands, he directs marketing and digital strategy across more than 70 brands, specializing in merchandising, SEO, and customer experience. He received Ford-specific training at Universal Technical Institute.
His professional life is fueled by a genuine passion for the automotive world, where performance and technology intersect. This long-standing interest in the auto industry, particularly with brands like Ford, has defined his career and continues to be a significant focus for him outside of his direct job responsibilities.
Unique fact: He leads the end-to-end digital merchandising and strategy for a portfolio of over 70 distinct automotive brands.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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