Dan Bailer in

Dan Bailer

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Director of Marketing, Euro & Import at Holley
📍 Greater Philadelphia, United States

Dan is a data-driven eCommerce leader with over 17 years of experience in the automotive aftermarket industry. At Holley Performance Brands, he directs marketing and digital strategy across more than 70 brands, specializing in merchandising, SEO, and customer experience. He received Ford-specific training at Universal Technical Institute.

His professional life is fueled by a genuine passion for the automotive world, where performance and technology intersect. This long-standing interest in the auto industry, particularly with brands like Ford, has defined his career and continues to be a significant focus for him outside of his direct job responsibilities.

Unique fact: He leads the end-to-end digital merchandising and strategy for a portfolio of over 70 distinct automotive brands.

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Experience
17 Years
Current Role
Director of Marketing, Euro & Import
Job Level
Mid-senior
Location
Greater Philadelphia, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Dan cares about

Automotive Aftermarket
With a 20-year career in the field, he actively follows and analyzes industry trends, such as the SEMA market reports, to inform his strategy.
eCommerce Strategy
He focuses on translating high-level strategy into execution, optimizing the customer journey and using data-backed merchandising to drive sales and engagement online.
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Career

Work history

10-2026
Director of Marketing, Euro & Import
Holley
4-2026 - 10-2026
Senior Manager, Ecommerce
Holley
11-2024 - 4-2026
Senior Manager, Merchandising
Holley
4-2023 - 11-2024
Merchandise Manager
Holley
3-2021 - 4-2023
Merchansdise Manager - Fitness & Team Sports
QVC
In the press

Media appearances

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Education
2008 - 2009
Ford Fact
Universal Technical Institute, Inc.
2004 - 2008
Education details unavailable
Springfield High School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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