Dan Rubel in

Dan Rubel

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Brand & Marketing Director at Currys
📍 United Kingdom

Dan Rubel is the Brand & Marketing Director at Currys, where he leads the shift towards a brand-led strategy to create "customers for life. " A graduate of The University of Sheffield, his expertise covers brand, advertising, customer strategy, and digital engagement, with previous leadership roles at RAC and The Very Group.

Outside of his marketing career, Dan is a father, a keen tennis player, and a self-described reluctant gym-goer. He is also an avid and emotional supporter of the Manchester United football club, a passion he includes in his professional profiles.

He once turned an April Fools joke about trading old tech for Indian curry into a real, successful promotional event for Currys recycling initiative.

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Experience
25 Years
Current Role
Brand & Marketing Director
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Dan cares about

Creative Advertising
He champions brave and humorous campaigns, believing that 'gloriously weird' advertising effectively cuts through retail's 'sea of sameness' and drives sales.
Brand-led Strategy
He has been a key driver in shifting Currys from a product-focused to a brand-led marketing approach, aiming to build lasting customer relationships and brand preference.
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Career

Work history

9-2018
Brand & Marketing Director
Currys
1-2018 - 9-2018
Independent Strategy, Marketing and People Consultant
Pace20
8-2017 - 1-2018
Chief Marketing & Innovation Officer
RAC
1-2015 - 7-2017
Group Strategy and Communications Director
The Very Group
3-2010 - 1-2015
Group Head of Marketing, Advertsing and PR
The Very Group
In the press

Media appearances

Beyond Techspectations: How Dan Rubel Is Helping Currys Find .... Featured in Creative Salon
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Currys Brand and Marketing Director Dan Rubel puts case for retailers’ employees working from home. Featured in Retail Tech Innovation Hub
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Education
Bachelor of Arts (BA)
The University of Sheffield
Education details unavailable
Hulme Grammar School, Oldham
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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