Dan Thwaites
Go-getter · DISC type dDan Thwaites is a co-founder of Capuchin Behavioural Science with 30 years of experience in data, creative, and technology. Leveraging his BSc from De Montfort University, he applies psychology and behavioural science to drive commercial returns for businesses. Colleagues describe him as highly supportive and strategic.
Outside of work, he is a co-founder of the award-winning JAM JAR GIN. He is also a dedicated martial artist, holding a 2nd Dan black belt in Kickboxing and certification as a Level 2 Krav Maga Instructor. He also serves on the SXSW Advisory Board.
He and his wife hold the Guinness World Record for the largest multi-venue gin tasting event.
Read the full overview →How Dan shows up
They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.
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DISC profile (public)
Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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