Dan Thwaites is a co-founder of Capuchin Behavioural Science with 30 years of experience in data, creative, and technology. Leveraging his BSc from De Montfort University, he applies psychology and behavioural science to drive commercial returns for businesses. Colleagues describe him as highly supportive and strategic.
Outside of work, he is a co-founder of the award-winning JAM JAR GIN. He is also a dedicated martial artist, holding a 2nd Dan black belt in Kickboxing and certification as a Level 2 Krav Maga Instructor. He also serves on the SXSW Advisory Board.
He and his wife hold the Guinness World Record for the largest multi-venue gin tasting event.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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