Dana Castaneda

Examiner
DISC Type : cs

Vice President, Head of Marketing at The Coffee Bean & Tea Leaf®

Los Angeles Metropolitan Area, United States

Overview

Dana has no verified overview

Personality Overview

Status Quo Seeker

Unexpressive

Process Oriented

They are always well-planned and adopt a systematic approach.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Topics They Care About

Dana has no verified topics they care about

Media Appearances

Dana has no verified media appearances

Work History

9-2025
Vice President, Head of Marketing at The Coffee Bean & Tea Leaf®
11-2022 - 9-2025
Head of Strategic Operations and Implementation at The Coffee Bean & Tea Leaf®
6-2022 - 11-2022
Head of Growth Acceleration at The Coffee Bean & Tea Leaf®
2-2017 - 11-2018
Territory Operations Manager at Old Navy
3-2014 - 2-2017
Territory Planning Manager at Old Navy

Education

2000 - 2004
Bachelor's degree from Syracuse University
2000 - 2004
Bachelors from Syracuse University - Martin J. Whitman School of Management

More Information

Social Presence :

Prographics :

Exp : 17 Location : Los Angeles Metropolitan Area, United States Job Level : Senior Designation : Vice President, Head of Marketing at The Coffee Bean & Tea Leaf®
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Insights For Selling To Dana

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dana is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Dana

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Dana move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Dana take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Dana

Personality Compatibility


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