Dana Forrest in

Dana Forrest

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Vice President Finance at CALI Floors
📍 San Diego, California, United States

Dana is a strategic finance executive with over 20 years of experience, currently serving as the VP of Finance at CALI Floors. A graduate of the University of Rhode Islands College of Business, she specializes in corporate finance, FP&A, and governance. Colleagues describe her as highly organized, efficient, and an exceptional professional.

As Senior Director of Finance, she successfully reduced the month-end close time by 40% through automation and workflow redesign.

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Experience
29 Years
Current Role
Vice President Finance
Job Level
Senior
Location
San Diego, California, United States
Personality Overview

How Dana shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Dana cares about

Forecasting Modernization
She has expressed a need to move beyond complex Excel models to a dedicated forecasting platform to improve accuracy and meet accelerated reporting timelines.
Lean Finance Teams
Believes that a 'lean' finance team is only effective with strong systems and clear priorities to automate busywork and prevent burnout.
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Career

Work history

4-2025
Vice President Finance
CALI Floors
12-2019 - 3-2025
Senior Director of Finance and Accounting / Controller
CALI Floors
4-2015 - 11-2019
Director of Accounting
SupplyPro, Inc.
4-2012 - 3-2015
Controller
ARS National Services
2007 - 2012
Controller
Sycuan Golf & Tennis Resort
In the press

Media appearances

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Education
1991 - 1995
Bachelor's degree
University of Rhode Island - College of Business
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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