Daniel Grieder in

Daniel Grieder

Enthusiast · DISC type i
CEO, HUGO BOSS AG at HUGO BOSS
📍 Metzingen, Baden-Württemberg, Germany

Daniel Grieder is the CEO of HUGO BOSS, driving its resurgence through his "CLAIM 5" strategy to elevate the brands global relevance. With over three decades in fashion, including a transformative 20+ year tenure as CEO of Tommy Hilfiger Global and PVH Europe, he is an expert in brand revitalization and digitalization.

Outside of work, Daniel is a proud Swiss native who is married with two sons. He is an avid sports enthusiast who enjoys cycling and tennis, and admires the mindset of professional athletes. He began his career as an entrepreneur, selling everything from ice cream to leather jackets before building iconic fashion brands.

Unique fact: Before establishing major global brands, he founded his first company while still in business school, selling leather jackets he sourced himself.

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Experience
39 Years
Current Role
CEO, HUGO BOSS AG
Job Level
Leadership
Location
Metzingen, Baden-Württemberg, Germany
Personality Overview

How Daniel shows up

Story Driven
Optimistic
Amiable & Agreeable

They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Priorities

Topics Daniel cares about

Brand Revitalization
Implemented the "CLAIM 5" strategy at HUGO BOSS to boost brand relevance, especially among younger consumers, and become a top 100 global brand.
Iconic Collaborations
Actively seeks partnerships with global icons like David Beckham to embed brand values and drive cultural relevance, a strategy he also successfully used at Tommy Hilfiger.
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Career

Work history

6-2021
CEO, HUGO BOSS AG
HUGO BOSS
7-2014 - 6-2020
CEO, Tommy Hilfiger Global and PVH Europe
Tommy Hilfiger Global and PVH Europe
2-2013 - 7-2014
CEO and President
PVH Europe
2008 - 2-2013
CEO
Tommy Hilfiger Europe
2006 - 2008
COO and President
Tommy Hilfiger Europe
In the press

Media appearances

Hugo Boss CEO Daniel Grieder's Vision For the Future of Formalwear. Featured in Business of Fashion
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Hugo Boss CEO Grieder talks NFTs, avatars and winning on TikTok. Featured in Vogue Business
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Education
Education details unavailable
HWV (Höhere Wirtschafts & Verwaltungsschule) Business School
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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