Daniel Nicholson in

Daniel Nicholson

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Manager at Mycelia, LLC
📍 Austin, Texas, United States

Daniel is an entrepreneur focused on authentic brand building in the consumer packaged goods sector. A graduate of The University of Texas at Austin with a degree in Mechanical Engineering, he transitioned from renewable energy to leading and dramatically scaling the dairy-free dessert brand NadaMoo! . He now advises other entrepreneurs on growing their CPG brands.

Outside of his professional life, Daniel emphasizes the importance of personal health, fitness, and rest to maintain clarity and productivity. He is passionate about health, wellness, and sustainability, believing that mindful consumption choices can create a positive impact on the planet. He is also of Mexican descent on his mothers side and grew up speaking both English and Spanish.

He received the Outstanding Young Mechanical Engineer award from his alma mater, The University of Texas at Austin.

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Experience
17 Years
Current Role
Manager
Job Level
Middle
Location
Austin, Texas, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Daniel cares about

CPG Brand Scaling
After growing NadaMoo! 's distribution from a few hundred to over 10, 000 stores, he now advises other CPG entrepreneurs on scaling their brands through his firm, Mycelia, LLC.
Sustainable Business
He is a vocal advocate for sustainability, from ethically sourcing ingredients and using renewable packaging at NadaMoo! to his early career in renewable energy.
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Career

Work history

4-2023
Manager
Mycelia, LLC
4-2025
Chief Operating Officer
Rio Grande International Study Center
4-2023
President & Head of Strategic Initiatives
NadaMoo!
7-2011 - 4-2023
President & CEO
NadaMoo!
8-2008 - 6-2011
Financial Controller
NadaMoo!
In the press

Media appearances

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Education
2005 - 2007
Minor
Texas McCombs School of Business
2002 - 2007
Bachelor of Science (B.S.)
The University of Texas at Austin
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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