Daniel Nicholson

Commander
DISC Type : D

Manager at Mycelia, LLC

Austin, Texas, United States

Overview

Daniel is an entrepreneur focused on authentic brand building in the consumer packaged goods sector. A graduate of The University of Texas at Austin with a degree in Mechanical Engineering, he transitioned from renewable energy to leading and dramatically scaling the dairy-free dessert brand NadaMoo! . He now advises other entrepreneurs on growing their CPG brands.

Outside of his professional life, Daniel emphasizes the importance of personal health, fitness, and rest to maintain clarity and productivity. He is passionate about health, wellness, and sustainability, believing that mindful consumption choices can create a positive impact on the planet. He is also of Mexican descent on his mothers side and grew up speaking both English and Spanish.

He received the Outstanding Young Mechanical Engineer award from his alma mater, The University of Texas at Austin.

Personality Overview

Decisive

Very Quick

Risk-Taker

They like to act fast and expect others to do the same.  They are not focused on building rapport and relationships. They are very proud of what they do.

Topics They Care About

CPG Brand Scaling
After growing NadaMoo! 's distribution from a few hundred to over 10, 000 stores, he now advises other CPG entrepreneurs on scaling their brands through his firm, Mycelia, LLC.
Sustainable Business
He is a vocal advocate for sustainability, from ethically sourcing ingredients and using renewable packaging at NadaMoo! to his early career in renewable energy.
Plant-Based Foods
He has over a decade of experience leading a plant-based company and sees the shift towards plant-based alternatives as a key trend for a healthier society and planet.

Media Appearances

Daniel has no verified media appearances

Work History

4-2023
Manager at Mycelia, LLC
4-2025
Chief Operating Officer at Rio Grande International Study Center
4-2023
President & Head of Strategic Initiatives at NadaMoo!
7-2011 - 4-2023
President & CEO at NadaMoo!
8-2008 - 6-2011
Financial Controller at NadaMoo!

Education

2005 - 2007
Minor from Texas McCombs School of Business
2002 - 2007
Bachelor of Science (B.S.) from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 17 Location : Austin, Texas, United States Job Level : Middle Designation : Manager at Mycelia, LLC
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Be respectful but crisp
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Daniel

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • They can take decisions very fast if you manage to convince them.
  • Can Daniel take some risk or not?

  • The risks don’t matter much to them.

You And Daniel

Personality Compatibility


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