Daniel Scharff in

Daniel Scharff

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Chief Executive Officer at Machu Picchu Energy
📍 New York, New York, United States

Daniel Scharff is the Founder and CEO of Startup CPG, the worlds largest community for emerging consumer packaged goods brands. He leverages his experience from roles at Mars and Eat Just, along with his Wharton MBA, to support entrepreneurs through resources, media coverage, and events. He also hosts the top-ranked "The Startup CPG Podcast".

Beyond his work in the CPG space, Daniel is a passionate musician. He is the lead singer, songwriter, and drummer for the indie pop quartet Super Fantastics. The band released their critically acclaimed debut album, "Home, " in May 2021, which is available on all major streaming platforms.

Unique fact: He launched his own organic energy drink brand, Machu Picchu Energy, and secured distribution in 3, 000 stores nationally.

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Experience
16 Years
Current Role
Chief Executive Officer
Job Level
Mid-senior
Location
New York, New York, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Daniel cares about

Emerging CPG Brands
He founded Startup CPG, a massive community dedicated to providing free resources, media, and events to help new CPG brands and entrepreneurs succeed in the market.
Retail Buyer Relationships
He actively facilitates connections between emerging brands and key grocery buyers from major retailers like Whole Foods Market and Sprouts Farmers Market through dedicated pitch events.
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Career

Work history

2-2021 - 10-2023
Chief Executive Officer
Machu Picchu Energy
2-2021
Investor
Startup CPG Ventures
10-2019
Founder/CEO
Startup CPG
1-2019
Lead Singer / Songwriter / Drummer
Super Fantastics
1-2019
Frontman / Singer
Super Fantastics
In the press

Media appearances

Daniel Scharff – Profile on The Startup CPG Podcast (Transistor.fm). Featured in Transistor.fm
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Startup CPG offers entrepreneurs essential tools for building a packaged food business. Featured in Food Navigator USA
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Education
2007 - 2009
MBA
The Wharton School
2007 - 2009
MA
The Lauder Institute - University of Pennsylvania
2000 - 2004
B.A.
Kenyon College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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