Daniel Summerson in

Daniel Summerson

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Managing Director at Frasers Group
📍 Greater Sheffield Area, United Kingdom

Daniel is the Managing Director of Everlast Gyms at Frasers Group, bringing over 20 years of experience in the health and fitness industry. He is recognized for successfully launching and growing three businesses from scratch, including TRIB3 International and BXF Gyms. Colleagues describe him as outstanding, wise, and insightful.

Outside of his executive role, Daniel has a strong interest in the intersection of fitness, retail, and technology, following brands like Nike, adidas, and Salesforce. He is passionate about creating world-class fitness experiences and bringing them to new communities across the UK.

He has a proven track record as a founder, having co-founded and launched three successful fitness brands.

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Experience
26 Years
Current Role
Managing Director
Job Level
Mid-senior
Location
Greater Sheffield Area, United Kingdom
Personality Overview

How Daniel shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Daniel cares about

Fitness Business Growth
Currently leading Everlast Gyms' UK expansion, including recent acquisitions and the launch of new flagship sites in major cities like London, Manchester, and Dublin.
Boutique Fitness Concepts
Co-founded TRIB3 International, a high-end boutique studio focused on creating unique member experiences, a philosophy he's bringing to the Everlast brand.
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Career

Work history

11-2021
Managing Director
Frasers Group
11-2021 - 6-2022
Head of Everlast Gyms
Frasers Group
5-2021 - 12-2021
Head of Everlast Fitness Elevation
Frasers Group
11-2015 - 10-2023
Shareholder & Co Founder
TRIB3 INTERNATIONAL
1-2011 - 11-2022
Director & Co Founder
BXF GYMS
In the press

Media appearances

New Frasers Group CEO reorganizes leadership team. Featured in SGI Europe
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Education
1996 - 1999
Sport (Exercise Science
Nottingham Trent University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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