Dann Bleeker Pedersen in

Dann Bleeker Pedersen

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Board Member at FRONTLINE TECH
📍 Central Denmark Region, Denmark

Dann Bleeker Pedersen is the Head of Retail Technology at BESTSELLER, responsible for scaling in-store tech across 3,000 stores. With over 25 years in leadership and a Master of Science from Aarhus University, he is described by colleagues as dedicated, proactive, and an excellent communicator with strong analytical power.

He is passionate about education, teaching evening courses in Cloud technologies and Business Analytics at Business Academy Aarhus. He focuses on practical problem-solving and turning data into actionable insights. Dann also shows an interest in effective team facilitation, using tools like flipcharts to increase engagement in meetings.

Unique fact: He is a board member at FRONTLINE TECH, a company he helped launch from over a year in stealth mode to a live Independent Software Vendor.

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Experience
27 Years
Current Role
Board Member
Job Level
Mid-senior
Location
Central Denmark Region, Denmark
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Dann cares about

People-Centric Leadership
Believes the most important decisions are about people, focusing on building autonomous teams and creating environments where good work happens.
Retail Tech Innovation
As head of retail tech and a board member at startup FRONTLINE TECH, he is focused on in-store solutions like fiscal-compliant POS systems.
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Career

Work history

8-2024
Board Member
FRONTLINE TECH
9-2023 - 1-2025
External part time teacher
Erhvervsakademi Aarhus | Business Academy Aarhus
10-2021 - 6-2023
Teacher
Erhvervsakademi Aarhus | Business Academy Aarhus
10-2018
Head of TECH Retail
BESTSELLER
10-2018 - 8-2020
Head of IT (CIO) - interim
BESTSELLER
In the press

Media appearances

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Education
2005 - 2008
Master of Science (M.Sc.)
Aarhus University
2002 - 2004
Diploma in Business Administration (HD)
Aarhus University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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