Danni Rush
Login to view DISC.Danni Rush is the CEO of Virgin Experience Days, Virgin Experience Gifts, and Virgin Incentives. She is passionate about driving growth through customer experience and team engagement, with a background spanning travel, retail, and education. She entered the workforce without further education and progressed to become the only current female CEO within the Virgin Group.
She is a proactive planner, creating a personal and professional "visions and goals board" each year to map out what she wants to achieve. She is also a proponent of mentorship and believes in learning from the people around her, regardless of their seniority.
Unique fact: Her leadership during the pandemic helped the business win a gold medal at the 2021 UK Employee Experience Awards.
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DISC behavioral profile
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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