Danny Sullivan in

Danny Sullivan

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Chief Executive Officer at POSITIVE+
📍 London, England, United Kingdom

Danny Sullivan is the founder and CEO of POSITIVE+, a company he established in 1993. He leads the firm in delivering comprehensive creative design, print, and production solutions for leading brands, with a particular focus on the retail, beauty, and fragrance sectors.

He is a leader who is deeply invested in his team, publicly celebrating employee achievements and expressing pride in their work. Danny also actively supports the future of his industry by engaging with organizations like The Printing Charity to uplift the next generation of talent.

He has successfully led and grown his company for over 30 years.

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Experience
36 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Danny shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Danny cares about

Print & Production
As the founder of POSITIVE+, he is an expert in leveraging high-quality print and production to help major brands connect with their customers effectively.
Beauty & Fragrance Sector
His company actively supports leading brands and events in the beauty and fragrance industry, such as the Copra Awards, indicating a strong professional focus.
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Career

Work history

8-1993
Chief Executive Officer
POSITIVE+
5-1989 - 8-1993
Studio Mac Operator
Action Graphics
In the press

Media appearances

Meet Danny Sullivan, CEO of POSITIVE+ - Printing Expo. Featured in Printing Expo
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Danny celebrates 22 years at Positive - POSITIVE+. Featured in WeArePositive
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Education

Danny has no verified education history

Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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