Dara McBride in

Dara McBride

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Group Planning Director at Goodstuff
📍 Sutton, England, United Kingdom

Dara is the Group Planning Director at Goodstuff, where she was recently promoted. Her career includes several account and planning roles at Medialab Group, and she holds an IPA Digital Performance Certificate. She graduated from the University of Southampton with a Bachelor of Arts.

She recently expressed her enthusiasm for a brand refresh campaign for Which? , highlighting its success in showcasing the range of free advice and content the company offers.

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Experience
10 Years
Current Role
Group Planning Director
Job Level
Mid-senior
Location
Sutton, England, United Kingdom
Personality Overview

How Dara shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Dara cares about

Brand Strategy
Shared her joy in working on a significant and successful brand refresh for the consumer advice company Which? .
Innovative Advertising
Specifically highlighted a "living moss QR code" from a recent campaign, indicating an appreciation for creative and unconventional marketing tactics.
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Career

Work history

4-2024
Group Planning Director
Goodstuff
10-2022 - 4-2024
Planning Director
Goodstuff
1-2022 - 10-2022
Account Director
Medialab Group
1-2021 - 1-2022
Senior Account Manager
Medialab Group
1-2019 - 1-2021
Account Manager
Medialab Group
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2013 - 2016
Bachelor of Arts (BA)
University of Southampton
2012 - 2013
3 A Levels
Wallington High School For Girls
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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