Dara is the Group Planning Director at Goodstuff, where she was recently promoted. Her career includes several account and planning roles at Medialab Group, and she holds an IPA Digital Performance Certificate. She graduated from the University of Southampton with a Bachelor of Arts.
She recently expressed her enthusiasm for a brand refresh campaign for Which? , highlighting its success in showcasing the range of free advice and content the company offers.
Read the full overview →They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end. They are always well-planned and adopt a systematic approach.
Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.
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