Darren Richards in

Darren Richards

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Chief Executive Officer at Tucker/Hall
📍 Tampa, Florida, United States

Darren Richards is the CEO of Tucker/Hall, where he sets the firms strategic direction. A former news executive with 23 years of experience, he specializes in crisis management and branding. People who have worked with him describe him as a remarkable and effective leader and communicator who successfully led his team into the digital era.

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Experience
39 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Tampa, Florida, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Darren cares about

Crisis Communications
He is accredited by the Institute for Crisis Management and heads the crisis practice group at his firm, working on many high-profile crisis situations.
Digital Transformation
He has a certificate in Digital Strategy from Yale and a history of launching innovative websites, mobile products, and other digital assets at news stations.
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Career

Work history

9-2024
Chief Executive Officer
Tucker/Hall
10-2009 - 10-2024
Chief Operating Officer
Tucker/Hall
4-2005 - 10-2009
News Director
WTSP-TV
1-1998 - 4-2005
News Director
WFMY
1996 - 1998
Executive Producer
12 News (KPNX-TV, NBC)
In the press

Media appearances

Darren Richards - Tucker/Hall. Featured in Tucker/Hall (company website)
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Darren Richards - Chief Executive Officer at Tucker/Hall | The Org. Featured in The Org
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Education
1984 - 1988
Bachelor of Science - BS
The University of Kansas
2019 - 2019
Digital Marketing Strategy Certificate
Yale University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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