Dathesh Rao in

Dathesh Rao

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Fractional CMO, Marketing / Branding Advisory at Self-employed
📍 Bangalore Urban, Karnataka, India

Dathesh Rao is a Fractional CMO and strategic brand advisor with over 25 years of experience shaping growth for companies like IBM in global markets. Educated through an Executive Leadership Program at the Indian Institute of Management, Lucknow, colleagues describe him as exceptionally smart and a supportive partner.

He demonstrates a strong interest in mental wellness, having co-founded a mobile counseling and psychotherapy service. His professional commentary indicates a focus on ethical marketing, advocating for restraint and respecting the audiences experience in advertising campaigns.

Unique fact: He co-founded one of the first mobile-enabled mental well-being and counseling apps in his market.

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Experience
16 Years
Current Role
Fractional CMO, Marketing / Branding Advisory
Job Level
Leadership
Location
Bangalore Urban, Karnataka, India
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Dathesh cares about

Pharma Marketing
He actively discusses the need for the pharmaceutical industry to modernize its marketing approach, believing current methods are outdated for future medical advancements.
B2B Growth Strategy
Analyzes why traditional B2B marketing feels broken and focuses on creating sustainable growth ecosystems and improving lead quality in the tech space.
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Career

Work history

5-2025
Fractional CMO, Marketing / Branding Advisory
Self-employed
4-2019
Leader- Brand Marketing, Advertising & Paid Media – APAC, ASEAN @IBM
IBM
4-2019 - 5-2025
Leader - Brand Marketing, Advertising & Media - APAC,ASEAN
IBM
4-2014 - 3-2019
Manager - Consolidated Advertising & Media (APAC, Latam, CEEMEA)
IBM
4-2016 - 5-2019
Co-Founder
LeanonMe Counselling Services Private Limited
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
6-2021 - 5-2022
Executive Leadership Program
Indian Institute of Management, Lucknow
5-2021 - 7-2021
Certificate in Marketing Leadership
Leaders Excellence at Harvard Square
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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