Dathesh Rao in

Dathesh Rao

Captain · DISC type DS
Fractional CMO, Marketing / Branding Advisory at Self-employed
📍 Bangalore Urban, Karnataka, India

Dathesh Rao is a Fractional CMO and strategic brand advisor with over 25 years of experience shaping growth for companies like IBM in global markets. Educated through an Executive Leadership Program at the Indian Institute of Management, Lucknow, colleagues describe him as exceptionally smart and a supportive partner.

He demonstrates a strong interest in mental wellness, having co-founded a mobile counseling and psychotherapy service. His professional commentary indicates a focus on ethical marketing, advocating for restraint and respecting the audiences experience in advertising campaigns.

Unique fact: He co-founded one of the first mobile-enabled mental well-being and counseling apps in his market.

Read the full overview →
Experience
16 Years
Current Role
Fractional CMO, Marketing / Branding Advisory
Job Level
Leadership
Location
Bangalore Urban, Karnataka, India
Personality Overview

How Dathesh shows up

Output-Driven
Planner & Achiever
Dynamic But Sincere

They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Priorities

Topics Dathesh cares about

Pharma Marketing
He actively discusses the need for the pharmaceutical industry to modernize its marketing approach, believing current methods are outdated for future medical advancements.
B2B Growth Strategy
Analyzes why traditional B2B marketing feels broken and focuses on creating sustainable growth ecosystems and improving lead quality in the tech space.
+4 more topics Login to view topics
Career

Work history

5-2025
Fractional CMO, Marketing / Branding Advisory
Self-employed
4-2019
Leader- Brand Marketing, Advertising & Paid Media – APAC, ASEAN @IBM
IBM
4-2019 - 5-2025
Leader - Brand Marketing, Advertising & Media - APAC,ASEAN
IBM
4-2014 - 3-2019
Manager - Consolidated Advertising & Media (APAC, Latam, CEEMEA)
IBM
4-2016 - 5-2019
Co-Founder
LeanonMe Counselling Services Private Limited
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
6-2021 - 5-2022
Executive Leadership Program
Indian Institute of Management, Lucknow
5-2021 - 7-2021
Certificate in Marketing Leadership
Leaders Excellence at Harvard Square
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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